I love Vodafone’s advertisement company. I mean, they’re so innovative! So different! So refreshing! If I were given a chance at attending their recruitment interviews, I’d jump for it so fast, I’d probably leave a trail of blazing fire in my path…!
But this post is not about Vodafone. It’s not about their tailoring ad, and how I’ve made a list of half the designs the ladies on that asked for their clothes. It’s not even about my complaining that their ads clash beautifully with their terrible network coverage. And it’s definitely not about Mahindra Rise advertisements, which I just saw and absolutely loved!
This post is about Airtel. And their ‘Jo tera hai who mera hai’ ad campaign. Okay! So the first ad they came up with, the one with all those college kids travelling on that big open bus and singing, it was long. Too long! And with a boring jingle to top. But at least the clippings they’d inserted of various situations where friends could depend on each other were nice.
But I think, in between, Airtel changed their ad company. Why, you ask? Because, HAVE YOU SEEN THEIR STUPID, IRRITATING, SENSELESS, NONSENSICAL, CRAZY ADVERTISEMENTS RECENTLY?! For God’s sake, they’re talking about friendship, and dependability in their grating background score, and in the ad, you see a kid being targeted and bullied!
In the second ad they ran, we see a kid, a little chubby and nerdy-looking, who is made fun of by his roommates. And then during a power failure, the kid announces he has ‘mobile internet’ (Please! It’s called a GPS package, Airtel! Get a dictionary!) to watch the cricket commentary, and his supposedly ‘cool’ room buddies immediately announce to him ‘Jo tera hai woh mera hai na yaar’. And the kid (thank God, Or I would have bashed his head in the wall!) laughs and walks away.
And in the third ad, Airtel has emphasized on the current generation’s lack of respect for elders, lack of respect for neighbors’ rights and lack of respect and lack of loyalty toward friendship, in one annoying, hand-clenchingly frustrating advertisement!
Need I say more?
All these people had to do was re-enact each clipping they’ve inserted in the first ad they’d run, and their work was done! But no. They had to go and create nauseating ads to bore people even more during program breaks.
These days, I sit with the TV remote in hand, ready to snap the channel just in case the Airtel ad comes on…!!!
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